Biographical Information
            
            
        
            Articles by Marydee Ojala
    
        
            The Power of RAG
        
        
            
                
                    24 Sep 2025
        
        
            Think back a few years to OpenAI's initial introduction of its generative AI (GenAI) chatbot—the excitement, the promise of marvelous opportunities, the sense of a change for the better. It wasn't long before the euphoria of GenAI wore off and people started noticing that large language models (LLMs) could produce absolutely fabulous results, but they could also deliver flawed information that looked plausible but was untrue.
    
        
            Transforming Customer Service with AI and Knowledge Management
        
        
            
                
                    21 Nov 2024
        
        
            Customer service and customer support operations are no strangers to AI technologies. AI has long been embedded in the interactions between companies and their customers. 
    
        
            The Enterprise AI Sourcebook is Here
        
        
            
                
                    21 Aug 2024
        
        
            We decided this Sourcebook was timely, given how enterprise AI has caught mainstream attention and triggered the imaginations of those working in IT, knowledge management, and a score of other areas within the enterprise. AI is dominating headlines, and people want to know how they can best apply the various technologies under the AI banner.