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From Market Adoption to Meaningful Integration

When Geoffrey Moore wrote Crossing the Chasm in 1991, he illuminated the gap between early adopters and mainstream markets, becoming a cornerstone of enterprise technology thinking. But AI doesn't play by those rules.

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Enterprise AI Case Studies

HubSpot Launches Deep Research Connector with ChatGPT

HubSpot announced it has become the first CRM to launch a Deep Research Connector with ChatGPT—and the first third-party MCP connector available in the ChatGPT Registry built with a remote Model Context Protocol (MCP) server.

Boston Beer Company Leverages Syniti’s AI Solutions to Transform its Data Quality Management

Syniti recently announced the Boston Beer Company used its advanced AI technologies to transform data management processes and technology.

Optimum and Google Cloud Partner to Transform Optimum’s Customer Experience with AI Innovation

Optimum and Google Cloud are expanding their collaboration to build intelligent and personalized customer experiences across web interactions, mobile apps, call centers, and in-person kiosks.

Fluidstack Selects VAST Data to Meet AI Scalability, Reliability, and Performance Demands

VAST Data, the AI data platform company, is announcing that Fluidstack, the premier AI cloud platform, has selected the VAST Data Platform to support the large-scale, high-performance AI workloads Fluidstack provides for its customer base.

Enterprise AI Opinions & Analysis

From Market Adoption to Meaningful Integration

When Geoffrey Moore wrote Crossing the Chasm in 1991, he illuminated the gap between early adopters and mainstream markets, becoming a cornerstone of enterprise technology thinking. But AI doesn't play by those rules.

The Law’s Human Guardrails in the AI Era

As AI transforms the legal landscape, a tension emerges between technological possibility and professional responsibility. In law firms across the country, partners and associates navigate a new reality in which AI can analyze thousands of documents in minutes but might miss the subtle nuances that an experienced attorney would catch immediately.

Who Thought of Making Intelligence Artificial?

Certain archetypes of quasi-thinking robots institutionally reside in the collective consciousness of most Americans. All forms of art affect the memories of people so that pictures persist through their entire lives, even if the source is trite or visibly silly. Comedy, cartoons, great movies, and certain moments in the world of sports result in iconic notions and lasting images.

From Scarcity to Abundance Economics

Geoffrey Moore's 1991 concept of the technology "chasm" shaped 3 decades of software development and marketing strategy, expressed in his book Crossing the Chasm: Marking and Selling Disruptive Products to Mainstream Customers.